Four transparency duties.
Article 50 doesn't classify your system as high-risk — it applies on top, based on how your AI touches people. Most organisations owe one or two of these; some owe all four.
Tell people they're talking to an AI
If a system interacts directly with a person — a chatbot, a voice assistant — you must make clear they're dealing with AI, unless it's obvious from the context.
Mark AI-generated content
Providers of generative AI must mark synthetic audio, image, video and text in a machine-readable, detectable format — so downstream systems can tell it was AI-made.
Disclose deepfakes
Deployers who produce or manipulate image, audio or video that resembles real people, places or events (a 'deepfake') must disclose that the content is artificially generated.
Flag AI-written public-interest text
AI-generated text published to inform the public on matters of public interest must be disclosed as such — unless a human reviewed it and takes editorial responsibility.
Transparency obligations took legal effect across every EU Member State, and the Commission's enforcement powers over general-purpose AI providers came online.
Systems already on the market before 2 August 2026 get a four-month runway before the Art. 50(2) content-marking duty bites. New systems get no such runway.
Breaching Article 50 can attract fines up to €15,000,000 or 3% of total worldwide annual turnover, whichever is higher.
Generate your Art. 50 disclosure notice.
Fill in a few details and get a paste-ready AI-interaction disclosure plus the machine-readable Art. 50(2) content-marking snippet. Free, no signup.
<!-- EU AI Act Art. 50(2) content marking -->
<meta name="ai-generated" content="true">
<script type="application/ld+json">
{
"@context": "https://veritome.eu/ns/ai-disclosure/v1",
"aiGenerated": true,
"aiSystem": "Aria",
"disclosure": "EU AI Act Art. 50(1)",
"humanHandoffKeyword": "agent"
}
</script>